Friday, March 20, 2020

Risk Factors Present in Offender Risk Assessments

Risk Factors Present in Offender Risk Assessments Risk Factors Present in Offender Risk Assessments. Community correction agencies are increasingly becoming dependent on risk assessments in calculating the likelihood that an offender may re-offend. This trend is evident because of the increased cases of offences that necessitate the urgency in the development of quick risk assessment methods.Advertising We will write a custom research paper sample on Risk Factors Present in Offender Risk Assessments specifically for you for only $16.05 $11/page Learn More These risk factors are categorised into static and dynamic factors. The latter category refers to historical factors that do not frequently fluctuate such as gender, marital status, and the number of previous arrests. On the other hand, the former category refers to risk factors that can easily fluctuate in a short time and include substance abuse, mental health and criminal peers. In this section, risk factors that are severally present in offender risk a ssessments are discussed and include; the number of previous arrests, substance abuse, and mental health (Murray, 1998). Previous arrests/ Criminal Past According to relevant sources, the criminal past of an offender is the best indicator that the offender may re-offend (Murray, 1998). For instance, an offender with a single past criminal offense is approximately 39% more likely to commit another offense in the future. On the other hand, an individual with five past offenses is approximately 59% more likely to commit another offense (Lind, 2009). When an offender enters a correctional facility, the likelihood to re-offend increases; thus, the need to implement rehabilitation programs becomes inevitable. Substance abuse Approximately 80% of state and federal inmates are incarcerated for drug-related crimes, or have a past associated with alcohol or drug abuse. When offenders linked with substance abuse are sent to community supervision, the cycle tends to repeat itself (Murray, 1998) . For instance, 30% of offenders show evidence of drug abuse within the first four weeks of release from correctional facilities, (Physicians and Lawyers for National Drug Policy, 2008). Mental health Another risk factor that is included in most offender risk assessments is the mental health of the offender (Murray, 1998). Relevant sources show that several offenders commit offences as a result of some form of mental illness. In June 2008, for example, 31% of all incarcerated adult offenders were discovered to be suffering from mental disorders.Advertising Looking for research paper on criminology? Let's see if we can help you! Get your first paper with 15% OFF Learn More It has been established that offenders suffering from serious mental disorders have a rate of recidivism of 46% (Lind, 2009). As such, the risk factor is introduced to help in determining the offender sentencing process. How Community Correction Agencies use Risk Assessments. Depending on th e nature of the offence, prior convictions, drug abuse, and other risk factors, community correction agencies apply various risk assessment procedures. The methods used are classified into actuarial instruments and clinical guides. They were designed to assist supervision staff in correctional facilities to address need factors, for example, high-risk offenders are put under more supervision than low-risk offenders. In this section, the methods by which community correction agencies use risk assessments are described below. Pre-sentence Reports. Community correction agencies (CCA) use offender risk assessments to prepare pre-sentence reports (PSR) used by the courts in sentencing. As such, PSR reports give the offender risk information that aids courts in establishing the appropriate sentences (Bonta, Bourgon, Jesseman, Yessine, 2005). For instance, probation officers prepare PSR’s for high-risk offenders including their appropriate treatment recommendations. As compared to high-risk offenders, low-risk offenders may have less severe PSR with better treatment recommendations that would result in less severe sentences by the courts of law. Inmate Classification. By the aid of a Classification Officer, inmates are interviewed and assessed in order to determine the housing assignments and custody status. The final assessment is reached at through critical scrutiny of past criminal records, inmates file and the initial interview session. â€Å"Out of the assessment, inmates can be assigned to any of the custody levels that include: Maximum Pretrial or Sentenced, Medium Pretrial or Sentenced, or Minimum Pretrial or Sentenced† (Baltimore County, 2011). This defines the level of prison security at which the inmate will be put under which are; maximum security, medium-security and minimum-security respectively. Maximum-security prisons consist of closely monitored single cells while medium-security prisons consist of secure hostels supporting a maximum of 50 inmates each. Lastly, minimum-security prisons consist of unsecured hostels that correctional officers make planned visits to check for safety. Identification of Appropriate Programs/Supervision Community correction agencies conduct needs assessments on offenders to enable easier identification of the best programs that would effect change of behavior. Some of the items that are addressed during these assessments include; offender’s substance abuse, mental stability, and physical health.Advertising We will write a custom research paper sample on Risk Factors Present in Offender Risk Assessments specifically for you for only $16.05 $11/page Learn More Therefore, rehabilitation programs are scheduled for the offenders depending on the level of risk and their classifications in the above list. For instance, mentally ill offenders may be introduced to psychiatric programs; while, substance abusers put in drug rehabilitation programs (American Psych iatric Association, 2000). Strengths and Weaknesses of most Risk Assessments. Risk Assessment Tools have constantly been in use on account of their ability to identify risk of harm and offender recidivism. Most of these tools are gauged according to ease of use, applicability and accuracy of their results. On the contrary, different tools are believed to have weaknesses in terms of their complexity, lack of objectivity, and the inability to measure the risks associated with offenses (Webster, Rudiger,  Ã‚  Goran, 2002). All assessment tools are categorized under two broad sections namely; actuarial assessment and clinical decision tools as describe in the following paragraphs. Actuarial Assessment In this assessment, specialized actuarial instruments are used to assess the offender’s likelihood to re-offend through explicit rules for weighing each variable. In sexual offenses, for example, RRASOR assessment instrument is widely used (Hanson, 1997). This instrument comprises of four variables that include; prior sexual offenses, gender (male), age (25) and extra-familial victims. In accordance to the rating scale, a close correlation to these variables meant a high-risk of re-offense. Clinical Assessment Unlike actuarial assessments, a clinical assessment helps the assessor to select from a range of risk elements that have been established empirically. The evaluator uses the information to provide a general estimate of the risk posed by the offender. The Sexual Violence Rating Scale (SVR-20) is an example of a clinical decision tool for use in sexual offences (Webster, Rudiger,  Ã‚  Goran, 2002). Comparison and Conclusions According to relevant sources, actuarial assessments present the most accurate results in the prediction of recidivism (Webster, Rudiger,  Ã‚  Goran, 2002). Furthermore, the assessment instruments present an easy way of accessing and analyzing offender information for faster solutions. However, there are critics that the actuaria l rating scales used for assessment are one-dimensional and may not reflect the actual level of offender risks. Furthermore, the level of superiority in the assessment method depends on the formulation of assessment questions. For instance, questions in different stages may result in different scores for the same assessment instrument used. As such, it is not true that a certain instrument will always provide the most accurate results for all scenarios.Advertising Looking for research paper on criminology? Let's see if we can help you! Get your first paper with 15% OFF Learn More References American Psychiatric Association. (2000). Diagnostic and Statistical Manual of Mental  Disorders. Washington, DC. Baltimore County. (2011). Inmate Classification. Web. Bonta, J., Bourgon, G., Jesseman, R., Yessine, A. K. (2005). Pre-sentence reports in Canada. User Report 2005. Ottawa: Public Safety Canada. Hanson, R. (1997). Rapid Risk Assessment for Sex Offence Recidivism. Senior Research Officer. Ottawa: Ontario. Lind, K. (2009). Stopping the Revolving Door: Reform of Community Corrections in  Wisconsin. Web. Murray, C. (1998). Community Facilities for Juvenile Offenders in Washington State. Retrieved from the Washington State Institute for Public Policy Website: wsipp.wa.gov/ReportFile/1299 Physicians and Lawyers for National Drug Policy. (2008). Alcohol and Other Drug  Problems: A Public Health and Public Safety Priority. Web. Webster, D., Rudiger, M.,  Ã‚  Goran, F.  (2002). Violence Risk Assessment: Using Structured Clinical Guides Professionally.  Int ernational Journal of Reonsic Mental Health Services,  1(2),  44-49.

Tuesday, March 3, 2020

Royal Order of Adverbs

Royal Order of Adverbs Royal Order of Adverbs Royal Order of Adverbs By Jacquelyn Landis Recently, I wrote about the Royal Order of Adjectives. Not surprisingly, there’s also a Royal Order of Adverbs. When you write a sentence that has more than one adverb, there is a loose order in which you should arrange them: Manner Place Frequency Time Purpose In a sentence with five (yikes!) such adverbs, it would go like this: Harrison runs dutifully (manner) around the track (place) every morning (frequency) before breakfast (time) to prepare for the marathon (purpose). Adverbs, however, have much more flexibility than adjectives, and you could easily move one or more to the beginning of the sentence: To prepare for the marathon, Harrison runs dutifully around the track every morning before breakfast. or Every morning before breakfast, Harrison runs dutifully around the track to prepare for the marathon. Normally, such a lengthy string of adverbs would be unusual. Furthermore, the order for adverbs is far more fluid than the order for adjectives. So although this is a reliable guideline, you’re free to choose the order that best emphasizes what you think is important in your sentence. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:12 Signs and Symbols You Should KnowList of Greek Words in the English Language15 Names and Descriptions of Effects

Sunday, February 16, 2020

Wheatley Park Hotel Essay Example | Topics and Well Written Essays - 2500 words

Wheatley Park Hotel - Essay Example Consultations with all the stake holders was emphasised to garner why the hotel continues to suffer unremitting losses. The status of the facilities and equipment used in the hotel was also considered as there were complaints that the facilities were not well maintained. The loyalty of the employees was also ascertained to determine whether there was a tendency of negligence and lack of endeavour among the long serving staff. Other stakeholders consulted included the suppliers, contractors and most significantly the customers whereby the latter were encouraged to openly comment on their visit with a special emphasis on long time clients. From my consultations with the stakeholders and professionals in various fields of hotel and construction business, we have come up with a report that we hope will reverse the negative trend currently prevailing at Wheatley Park. The synopsis is that a substantial reinvestment or injection of funds is required to renovate the rundown facilities while converting others into money making ventures. In terms of employee relations, a revamping of the operations and motivation is required through staff training. The hotel policies also need to be changed to reflect the expected new position. As a the new CEO, my brief is to ensure the hotel’s reverses its slow sales and development and resume its rightful place as a reputable, profitable enterprise that will regain and enhance its former glory in the hospitality business. Am therefore obliged to use my considerable experience acquired from working at all levels of the hospitality industry initially at Grand Cosmopolitan, London Regency, and lately at the Midlands Court hotel to initiate a series of reforms as outlined below that will lead to a change of fortunes at Wheatley Park Hotel. The Wheatley Park is prime a 100 bed roomed country hotel situated on the outskirts of Oxford.

Sunday, February 2, 2020

The Film Industry Essay Example | Topics and Well Written Essays - 1000 words

The Film Industry - Essay Example Films have a very major core purpose that they all presume and that is creating entertainment (Aldikno, 1998). One of the major works in the film industry came in the early 1970s where a film known as Don't Look Now, directed by Nicholas Roeg was produced. The turn of events in the movie can be said to have led to the new generation of films. As such, it introduced the theme of murder as well as deaths. The last part of the film can be said to be sublime moving and further, a meditation on grief, which is frightening as well as relationships and beyond. For instance, Laura Baxter and John, who is her husband goes to enjoy their time together at Venice as a way of forgetting their daughter’s death (Rick 2001). The couple had indeed killed the daughter by drowning her. Two sisters, one of whom is blind and has capabilities of a psychic informs the couple that the little girl is still with them and this is manifested by the girl appearing in a red coat while wandering through the streets. With the reference to this episode of the film, the following discussion will aim at examining the earliest responses in regard to the film as a new medium and to pinpoint the potentials that would have been lost due to the responses. Moreover, the paper will aim at examining a film text that realizes the ideas that were set out from those criticism responses. When the theme of murder and deaths was introduced in the early films, many mixed responses concerning the theme arose. As such, the theme was not only a new concept but was also a new viewpoint and as such, it impacted mixed feelings among the audience. First, it tended to conflict the conceptions of the custom as well as some specific representations that were considered dynamic. In regard to this, the introduction of this new theme indeed was seen as changing the traditional view of the films (Catherine, 1992). These responses were therefore negative and many are the people who saw this notion of murder as going a gainst the set customs. In the early times, murder was a serious issue and by incorporating such scenes in a movie, some people, who followed the customary laws to the letter, felt that the films were disrespectful and going against the desired will of the society. They argued that people were likely to adopt such behaviors and as such, the society would develop a sense of insecurity. According to their perceived feelings, such movies did not portray the best of the pictures and hence had to be abominated (Catherine, 1992). On the other hand, some people received the theme of death and murder in films cordially as they saw it as an opportunity to take the film industry to a higher notch. When a film entails differentiated themes in its context, it assumes the shape of an abstract and as such, they provoke a certain organized association. In a film, a theme can be used but not at all times make a film successful. This is usually dependent on the feelings of the people towards it. How ever, if the theme is materialized, then the impression of the employed theme tends to be associative and as such, it becomes accepted by the audience. It is essential that the films, while incorporating the murder theme, to ensure that the plot of the film is designed in such a way that it have the capabilities of inferring something to the audience. In the same line of thinking, such an effort would indeed give rise to the most interesting and acceptable feelings in regard to the

Saturday, January 25, 2020

Dislike of mathematics amongst secondary students

Dislike of mathematics amongst secondary students DISLIKE OF MATHEMATICS AMONGST SECONDARY STUDENTS 1. INTRODUCTION Why do kids, students and adults seem dislike mathematics? It is quite common for small children to say â€Å"I love numbers†. Do they really know exactly what mathematics is? We always see small children counting numbers from 1 to 10, even sing a song make up from the numbers. But what happen to these children as they grow up? What make them to change their mind to dislike mathematics? Some will roll their eyes or let out a sigh. They give so many reasons, such as â€Å"Its too hard,† â€Å"Im not good at math,† or â€Å"why do I even need Mathematics?† Where does this attitude come from? After being a Mathematics teacher for about 3 years, I have discovered that almost all students in Brunei Darussalam claimed to â€Å"hate mathematics†. This can be seen from their attitude in the class, interaction with the teacher and also the students progress report. The very much sad thing is that students just want to pass the examination without understanding why they have to study mathematics. Still mathematics has the highest failure rate of any subject at school-leaving level. Why does mathematics seem to inspire fear and intimidation in students in secondary schools and even when they are in the higher level. In my childhood, I still remember is that I was not taught how to study mathematics. Like any subject the study of mathematics becomes a pile of information. But if you are taught how to study mathematics then you will never find this problematic. Mathematics cannot be taught one way. Students always stick to the method being taught without seeking the alternative way of the working. These kinds of attitude make mathematics become â€Å"strict to the rule method†. One funny culture about students in Brunei, it is an â€Å"honor† for them to admit they are not good in mathematics, but who would ever admit to NOT being able to Read? This has been passing from generations. Math is an essential subject to maintain our modern way of life. Without mathematics, not much would be possible. So why is it acceptable to become a failure at mathematics? They believe that mathematics only belongs to gifted or genius who wants to become a mathematics teacher, doctor, professor, engineer and lots more. 2. Real Scenario in Brunei From my previous experience as a Mathematics teacher, students in Brunei especially weak classes, tend to show their unwillingness at the start of the lesson. Students still keep wandering around during teacher presence in front .Students are expected to be ready for lesson the moment the teacher steps into the classroom. Textbooks, exercise books and any materials as required by the teacher are to be placed on their desks. Action is usually taken on persistent students who always forget to bring their learning materials, the purpose, which is to teach and instill self-responsibility in the students. However, there are also some students who do not care about the warning given by the class teacher. First task when teaching a class is to correctly understand the students background, their expectations from the course and their willingness to do the required efforts. May be this can be done by conducting a survey or simply just ask them personally. At the beginning of the lesson, for upper secondary level, students will find the topics quite new for them. It is quite a common scene to see students lost their direction at the beginning of the lesson. It is the job of the teacher to interact with them and try to relate the topics to everyday life. What I can say here, the level of ignorance of the students very high towards the subject Mathematics. Students who show interest in studying Mathematics at the beginning of the lesson may also somehow lost their direction as the teacher goes deeper into the subject matter. Students are also required to submit their homework on time. Usually, I begin the lesson by reviewing the homework that has been set during the previous class. Some students do not submit due to difficulties that the students have. Generally teachers are very strict with deadlines for the submission of homework. Overall, there is always a sentiment of anti-mathematics in every class that I taught which can be seen from all aspects of the students. In the next pages, I will explain more on the factors that rise up this critical issue of mathematics. 3. Sign of having problems in Mathematics amongst the students A student with problems in mathematics may shows one or more of the following below: unable to recall basic mathematics rules, or formulas even the teachers have explain repeatedly having difficulties in understanding mathematical work and spend long time in learning simple topics Very low esteem which can seen from their handwriting which is hard to read. Have difficulties in remembering previously encountered questions which have been attempted many times before. Have problem in recall what have been taught in previous class Not confident, hesitate and forget what he or she is doing in the middle of a math problem Have difficulty with the language of mathematics and easily being confused. The students do not know when/how to use the correct theorem/formula for mathematical problems. Easily lost direction or concentration whiles the teachers teaching in front. Have difficulty explaining and communicating about mathematics, including asking and answering questions. Escape or absent from class, late submitting homework and fail in mathematics are one of the most common behavior of problematic students towards mathematics. 4. The factors that make students dislike Mathematics A. Sequential in nature. Mathematics is sequential in nature. That means that when we learn one concept , knowledge or skill, it will be needed in another topics. This is basically true when students who have not mastered a preceding skill have difficulty in learning new work. Students might feel discourage by this continuous learning and exhausted throughout the process. Obviously, students who have strong basic knowledge will be able to do mathematics problem much faster compare to students who are not. Students find math to be hard is because it is usually not taught correctly, and it is usually not studied correctly. Mathematics needs to be learned step by step, topic by topic. If a student does not completely understand a particular topic, there is no point in moving on to a harder topic that requires knowledge of the first topic. It is typical in Brunei, there is very little time to review back the old materials in school. It is up to the student to recognize if the students do not fully understand a particular topic, and to go for tutoring. In most cases, this doesnt happen, and the student gradually becomes more and more confused and discouraged. Another problem is that students are promoted from one grade to the next, even if they are not at all close to being ready for the next grades work. There are a variety of reasons why this happens, none of which are the focus of this editorial, but Ill just say that until we stop pushing kids into classes that they arent ready for, the education crisis in this country will continue and get worse. Mathematics is a subject that requires a tremendous amount of thought and patience. Weak students typically rush through their mathematics homework, and declare it to be done, The students not even check the working properly and not even thought of the answer. The following day in school, the teacher will review the homework very quickly, and then just move on to a new topic. B. One answer concept Mathematics is an exact subject. Normally, students in Brunei will take 8 subjects during their secondary level and Mathematics is the only subject that requires long working but yet only one acceptable answer. Many students have trouble with the exactness of mathematics. For them, what is wrong is always wrong and vice versa. Students always thought that â€Å"Doing mathematics means getting one right answer,† â€Å"Mathematics is a collection of rules, theorems, and procedures to be memorized,† and â€Å"Teaching math involves working through the textbook page by page and assigning drill exercises from the workbooks or worksheets for practice.† As a result of belief in these myths, many students are convinced that they cannot do math. Students are very fragile at this stage, they rather concentrate on the subjects that not required drilling like mathematics and give up mathematics. But the students do not know that mathematics can become more interesting as they go further, mathematics is not just getting the right answer. C. Math Phobia â€Å"Im not good at math†, â€Å"I hate math† or â€Å"math is too hard† are common phrases heard by teachers and parents. One of the symptom is s/he does not want to do any class work. When the task is easy, s/he tries to do the work but never completes the assignment. Sometimes, s/he gets frustrated and says that s/he is stupid because she just doesnt understand math. Anxious individuals may avoid mathematics classes, may be more likely to have negative attitudes toward mathematic related activities. This type of students seems to suffer from math phobia also known as math anxiety. Mathematics anxiety means the students fear that one wont be able to do the math or the fear that its too hard or the fear of failure. The students had very negative experiences in her mathematics class that the students failed before. May be the previous teachers might have had ignored this type of students that lead to lack self-efficacy. D. Difficulty Transferring Knowledge(connection with reality) One very common difficulty experienced by students with mathematics problems is the inability to connect mathematics concept to the real world. In school, this can obviously be seen when we give questions which involve loss and profit gain of purchasing products to the students. Only few of them can deeply understand what is meant by loss and gain. The fear of mathematics makes them uneasy to relate mathematics problems to their everyday life. In ‘O level Mathematics Examination, it is about 20 percent in paper 1 dealing with everyday life mathematics and the students always fall into these tricky questions. They spend long time in solving this and sometime to a halt. Students do not believe that directly proportion rules can be used in our life when buying goods. What I try to say here is that, the students do not trust the power of mathematics and how mathematics can benefit us. Students usually are not aware that mathematics is everywhere in this world and it is unavoidable for them to meet Math problems in the real world. Whenever they go to the shop, students normally do not bring the knowledge they have gain in school with them. They thought that mathematics exist only in school just for the sake of the examination. E. Less motivation The last but not least, students have less motivation when come to studying mathematics. The word â€Å"lazy† is very common given to the students who do not submit their homework. Lengthy working and long formula become a burden for them. Not all students who are weak in mathematics because they have problems with the subject but due to lack of motivation from the teachers and also the parent. It is quite common to encounter students who do badly in mathematics but excel in other subjects. In some case, the students do give up in studying mathematics and even choose not to involve in the fields that required Mathematics. There are also students who just escape the mathematics class just to avoid this important subject. Less motivation will lead the students to less confident in doing mathematics problem and as the days goes by, they see mathematics as a subject that make the feel down. F. Incomplete Understanding of the Language of Math For some students, dislike of mathematics is driven by problems with language. These students may also experience difficulty with reading, writing, and speaking. In mathematics, however, their language problem is due to the topics itself example matrices, simultaneous equation, vector and some of which they hear nowhere outside of the math classroom. These students have difficulty understanding written or verbal directions or explanations. 5. How to overcome students who dislike mathematics a) Teach basic concepts using concrete objects. Let students learn mathematics in which they can feel and experience themselves. Learning probability will become more interesting by allowing them using marbles, cards and colored balls. Students will tend to remember more which help them to understand the concept easily. b) Provide specialized materials. As a teacher it is important to use correct materials for the students. For example, using graph paper will help the students in drawing the axes and plotting the points. Scrap paper can also be used to encourage the students to do working for every mathematics problems. Teachers should aware the students to be more organize in doing there working and emphasize the important of discipline in mathematics. c) Practice student-centered. Ask the students the procedures they would like to use when solving a problem, and guide each procedure for them. The interaction between students and teacher will somehow help in the learning process. By doing this also, the teachers will know the weakness, the strength of each of the students and the confusion they leading to. d) Use cooperative math-problem-solving activities. To overcome dislike of mathematics, teachers should give opportunities for students to work in groups when solving math problems. The students will gradually gain their confidence by sharing their thinking aloud as they solve problems. e) Provide time for reviewingtheir work. Teachers must emphasize that completing math assignments is a process. Encourage students to become comfortable reviewing their work, making changes, or asking questions when they are unsure of their answers. f) Connect mathematics concept to the real-world. Teacher must understand that mathematics is always a problem for students. By connecting mathematics problems to the everyday used will be very helpful to the students. Students can easily digest the mathematics concept and even apply to themselves. For example in studying statistics, we can ask the students to make a case study of population in Brunei or how to use percentages to understand the price of a jacket on sale at the mall or the amount of their allowance spent on snacks. 6. My conclusion From my own understanding, with the widespread dislike of mathematics, it is not the job of educator only but also the society on changing these negative attitudes. I suggest that teachers should focus on improving the classroom affective environment and mentally motivate the students to foster positive attitudes in mathematics. As a parent, they must understand that gaining knowledge is not only at school but also need to be cultivated at home.

Friday, January 17, 2020

Marketing mix plan Essay

1. 1. Price Considering the targeted market, pricing is not the core issue of concern in this particular marketing program. Consumers of Qatar are more likely to be quality sensitive rather than price sensitive. 1. 2. Product Product quality should be the main concern of development due to the market that Brookstone are aiming for. With the booming economic condition, consumers would have a high range of alternative products in the market and therefore, Brookstone must deliver a set of product offering that cannot be matched by competitors. Using its image in the previous markets, the company should have little problems winning the preferences of the new customers. 1. 3. Place Qatar and the western people have long history of economic relationship. Brookstone have various alternatives of supply chain strategy to develop a presence in Qatar. Having a local partner that provides insights fro Brookstone managers is the preferred strategy considering the cultural gap. 1. 4. Promotion Full media advertisements like television, newspapers and magazines are the preferred method of creating a presence in Qatar markets. Nevertheless, extensive preliminary researches must be performed and local promotional partners must be consulted to prevent bias in advertisement meanings that has often caused promotional disasters for many foreign investors in the past. 2. Financial Analysis In addition to the explanation of definition of marketing mix, Books Galore will have following objectives: ? Sales of $171,664,792 within 3 year of operation ? Maintain net profit margin of 9-10. 9% or equals to $17,811,719 in 3-year period ? Reaches 30-40% of sales from online stores Table 1 1-year Financial Plan Table 2 3-year Financial Plan 3. Conclusion and Recommendation E-business, which stands for electronic business, continues becoming attractive services t due to the simplicity and effectiveness of customer-buying processes. Concerning the e-business issue, this paper develops a business plan for Brookstone, a nationwide specialty retailer that sells a variety of consumer products with distinctive function, excellent quality and design. The business plan for Brookstone includes several elements that the company must take into account including mission and vision statement, internal and external environment analysis and financial plan to examine whether the set up of e-business provide reasonable benefits for Brookstone within a certain period. Table 3 Plan No. Activities Time Schedule 1 Improvement of e-business department at Brookstone May – July 2009 2 Developing new e-business (websites, systems etc) August – October 2009 3 Commissioning Test November 2009 4 Launching the new services December 2009 Bibliography Answer. (2007). Strategic Planning. Retrieved April 9, 2009 from http://www. answers. com/topic/strategic-planning Brookstone. (2009). About Us. Retrieved April 8, 2009 from http://www. brookstone. com/service/company_info. asp? company_info_id=233&cmid=ftr_cmpinfo&cm_re=A_Ftr*Co*Brand Kotler Philip and Gary Amstrong. (2006). Principles of Marketing. Prentice Hall Robbins, S. (1987). Organization Theory: Structure, Design, and Applications. Prentice-Hall Shugan, Steven M. (2004). The Impact of Advancing Technology on Marketing and Academic Research. Retrieved April 9, 2009 from http://bear. cba. ufl. edu/centers/MKS/marketing%20science/ed2304. pdf.

Thursday, January 9, 2020

Recommendations to Overcome the Weaknesses in Thungs Restaurant - Free Essay Example

Sample details Pages: 4 Words: 1307 Downloads: 4 Date added: 2017/06/26 Category Marketing Essay Type Analytical essay Did you like this example? 2.1 Recommend with justification, appropriateactions to overcome the identified weakness in the business. a) Seek appropriate financing to improve on business to maximize earnings potential. b) Redecorate the facility and erect appropriate and attractive billboard signs to attract customers as a form of advertisement. This can also be done through electronic media. Discussed by Curtis (2013) à ¢Ã¢â€š ¬Ã…“advertising is mass media content intended to persuade audiences of readers, viewers or listeners to take action on products, services and ideas.à ¢Ã¢â€š ¬Ã‚  c) Expand on dining area with adequate seats for customers. d) Outsourcing your payroll. This could drastically increase your cash flow. According to Share (n.d.) à ¢Ã¢â€š ¬Ã…“some of the benefits of outsourcing include lower operational costs, greater flexibility in provision of services, ability to focus on core business or operations which results in better customer service and bett er quality product offerings, find resources that are not available in house, get access to world class capabilities and sharing risks to name a few.à ¢Ã¢â€š ¬Ã‚  2.2 Analyze ways in which existingperformance could be maintained and strengthened. a) Continuation of the restaurant catering and take out services. b) Introduce new improved meals: this way customers can never gets tired of your restaurant with the same regular meals but to spice and change their appitites. They will always be looking forward to whatà ¢Ã¢â€š ¬Ã¢â€ž ¢s new on the menu. c) Advertisement and promotion campaign: getting more persons aware of the business hence more sales can come in. d) Knowing customer preferences. This can be done by doing surveys. Find out their likes and dislikes in menus. e) Decorate food boxes with logos: doing so would make Thungs restaurant stand out differently from her competitors. 2.3 Recommend with justification, newareas in which the bus iness could beexpanded. a) Create an area for entertainment for pool bar and gaming machinery. The restaurant could be making more money by having additional compartments instead of making more than one trip persons could come to the restaurant where they have them all in one location. b) Develop niche market. According to Buzzle (2013) à ¢Ã¢â€š ¬Ã…“niche marketing is a smart business strategy of targeting only some of the customers who have common needs and buying habits, instead of all the customers.à ¢Ã¢â€š ¬Ã‚  c) Having a supreme venture machine. d) Having risk assessments done. This may include regular food safety inspections. This is monitoring the food service industry to reduce the health and safety risks to consumers and employees. Recommendations Thungs Restaurant began in 2006 by Miss Yvonne Thungs. Throughout her services as a restaurant manager Miss Thungs encountered strengths and weaknesses of her business. Strengths of the business are what keep the business going forward and in order for it to become productive. To improve on the weaknesses of the business, management has to identify the weaknesses, analyze and make the necessary solutions. Challenges Miss Thungs faces as a restaurant manager is that she is unable to expand. This can be resolve by acquiring a loan. Acquiring a loan will also assist her in buying the equipment for her catering services. Also lack of advertisement. I would recommend she get some advertisement done by various means such as social media, radio, posters, television among others. Management must have business objectives and plans.Objectives are the end result of something youà ¢Ã¢â€š ¬Ã¢â€ž ¢re trying to achieve. Employees should be working towards these so that they can be achieved in the long run. The firm may or may not reach their desired state but chances of doing so are at a high level if objectives and plans are framed and understood properly. In order to carry out thee an ac tion plan is needed. Action plan will help you on deciding what steps you may wish to take on achieving the goal of your business. I recommend that management should adhere to all legal requirements to avoid any legal actions including registration of business and pay legal tax. Being registered will avoid any closure of your business. Certificate of registry can be displayed to help boost customer confidence in business. Having your business registered also makes it easier for the operator to access loans when needed from financial institutions. The paying of legal tax to avoid a summon and you may have to pay a fine. Also to follow the guidelines set out by Ministry of Health (MOH). Every employee should have a recent food handlerà ¢Ã¢â€š ¬Ã¢â€ž ¢s permit. Having regular pest control. This is to protect the business from pest problems. Some of the pests may include mice, cockroaches, ticks, ants, spiders, wasps and bees. A restaurant has to be free from these pests as there are foods being prepared and sold to various customers. Having pest in the workplace and infect foods customers are to eatwill result in closure of business if persons continuously become ill after eating from your restaurant. The proprietor might also face some serious charges. I also recommend that the business do regular accounting to check spending and savings. Savings is a must in any organization. Discussed by (Youthlink Magazine 26 February 2013, p. 27) provides information on how to save money. Having regular accounting done will be able to allow the business to know if they are spending too much and where some of the spending can be cut off and where more savings can be done. Businesses must display appropriate customer service. Customers need to feel appreciated for their service. Employees must be properly trained giving a smile towards customers at all times and speak politely. All employees should be treated equally and fairly. They are the ones who represent the organization. The employer must ensure that employees are satisfied and motivated by rewarding them with monetary and non-monetary incentives. One of the non-monetary incentives that can be done is having employee of the month to boost the other employees to work well. Others that may be done are job enrichment, job enlargement, job rotation. Employees are due benefits. Having a motivated staff will improve the efficiency of employees. The quality of the foods should be monitor. Customers like to get quality for their money. There must be properly trained chefs in order for foods to prepare well hence the quality of the food will be excellent and the right quantity should be given to them also. Conclusion The research was based on small business enterprise. The profile of the two businesses, the management company (Wright Consultant And Financial Corporation) and the clientà ¢Ã¢â€š ¬Ã¢â€ž ¢s company (Thungs Restaurant) was written in the introduction. The method that was use d to find out about the restaurant included an interview with Miss Thungs. A sample of the interview can be seen in figure 1.2. The methods however, that were used to carry out the research included the internet, books and articles. The research dealt with actions which could be used to overcome the weaknesses in the restaurant, ways in which performance could be maintained and strengthened and areas in which business could be expanded. Recommendations were made how Miss Thungs could improve on her weaknesses and how she could have her business expand. References Northern Territory Government, 2013. Available from: https://www.dob.nt.gov.au/business/starting-business/business-guides/fast-facts/Pages/business-profile.aspx. [19 February 2015]. Plunkett, WR, Attner, RF Allen, GS 2005, Management meeting and exceeding customer expectations, USA, South-western. General Manager Senior Manager Legal Officer Senior Consultant Project Coordinator Lo an Officer Accounting clerk Junior Consultant Receptionist Clerical Assistant Security Courier Janitor Figure1.1 Showing organizational chart of Wright Consultant And Financial Corporation. Interview questions that were answered by Miss Thungs 1. What is your name?.. 2. Give a brief history of how the business came about?. 3. 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